Digital notice is no longer merely a supplement to print notice; digital notice itself meets the core notice requirements in certain notice plans. The proposed changes to Rule 23 of the Federal Rules of Civil Procedure are scheduled to take effect on Dec. 1, 2018, and officially recognize the use of electronic notice in class action administrations. It is more important than ever to understand how to use digital advertising such as banner notifications, social media and paid search advertising as the primary methods of reaching and communicating with the class, particularly when direct outreach is limited or unavailable.

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